Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/9706
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dc.contributor.authorEvans, C-
dc.contributor.authorErkan, I-
dc.coverage.spatialColombo, Sri Lanka.-
dc.coverage.spatialColombo, Sri Lanka.-
dc.date.accessioned2015-01-13T10:20:23Z-
dc.date.available2015-01-13T10:20:23Z-
dc.date.issued2014-
dc.identifier.citationThe International Institute of Knowledge Management (TIIKM), Colombo, Sri Lanka, 2014, pp. 9-14 http://tiikm.com/publication/ICODM-2014Online-Proceeding-Book.pdf,en_US
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/9706-
dc.description.abstractThe influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be more powerful in terms of triggering purchase intention. This study discusses the electronic word of mouth within the context of social media. Particularly, this study examines the influence of eWOM in social media on consumers` purchase intentions. The research consists of two phases. First, survey will be conducted to understand the effect of eWOM in social media on purchase intention. Then interviews will be made to reveal that how eWOM in social media affects consumers` purchase intentions. The results should contribute to both researchers and practitioners.en_US
dc.language.isoenen_US
dc.sourceInternational Conference on Digital Marketing (ICODM2014)-
dc.sourceInternational Conference on Digital Marketing (ICODM2014)-
dc.subjectElectronic Word of Mouth (eWOM)en_US
dc.subjectInterneten_US
dc.subjectsocial mediaen_US
dc.subjectpurchase intentionsen_US
dc.titleThe impacts of electronic word of mouth in social media on consumers` purchase intentionsen_US
dc.typeArticleen_US
dc.relation.isPartOfhttp://tiikm.com/publication/ICODM-2014Online-Proceeding-Book.pdf-
dc.relation.isPartOfhttp://tiikm.com/publication/ICODM-2014Online-Proceeding-Book.pdf-
pubs.finish-date2014-06-04-
pubs.finish-date2014-06-04-
pubs.start-date2014-06-03-
pubs.start-date2014-06-03-
pubs.organisational-data/Brunel-
pubs.organisational-data/Brunel/Brunel Staff by College/Department/Division-
pubs.organisational-data/Brunel/Brunel Staff by College/Department/Division/College of Business, Arts and Social Sciences-
pubs.organisational-data/Brunel/Brunel Staff by College/Department/Division/College of Business, Arts and Social Sciences/Brunel Business School-
pubs.organisational-data/Brunel/Brunel Staff by College/Department/Division/College of Business, Arts and Social Sciences/Brunel Business School/Management-
pubs.organisational-data/Brunel/University Research Centres and Groups-
pubs.organisational-data/Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups-
pubs.organisational-data/Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups/Centre for Research into Entrepreneurship, International Business and Innovation in Emerging Markets-
pubs.organisational-data/Brunel/University Research Centres and Groups/School of Arts - URCs and Groups-
pubs.organisational-data/Brunel/University Research Centres and Groups/School of Arts - URCs and Groups/Brunel Centre for Contemporary Writing-
pubs.organisational-data/Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups-
Appears in Collections:Brunel Business School Research Papers

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