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Title: Consumer decision making in mobile-banking service selection
Authors: De Coster, R
McEwen, C
Keywords: Mobile service value;Mobile banking;Analytic Hierarchy Process (AHP)
Issue Date: 2013
Publisher: University of Cambridge, Institute for Manufacturing
Citation: Design management: Past, present and future, pp. 167 - 180, 2013
Abstract: This paper reports on the findings of a study of 267 consumers on the first order selection criteria within a decision making model that utilizes the Analytic Hierarchy Process (AHP) to evaluate mobile banking service selection. The AHP analysis of the first order selection criteria for the full data sample identified ‘Time Saving’ as the highest ranked factor followed by ‘Control’ then ‘Any Place’ and lastly ‘Cost’. The survey also reports on consumer usage patterns for internet and mobile services as well as exploring their experiences with mobile banking services.
ISBN: 978-1-902546-33-9
Appears in Collections:Advanced Manufacturing and Enterprise Engineering (AMEE)

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