Please use this identifier to cite or link to this item:
Title: Communication and antithesis in corporate annual reports: a research note
Authors: Davison, J
Keywords: Communication, Rhetoric, Antithesis, Annual reports, Narrative, Visual
Issue Date: 2002
Publisher: Brunel University
Citation: Economics and Finance Working papers, Brunel University, 02-13
Abstract: The paper aims to identify one of the communication techniques which creative designers may use in the Annual Review/Annual Report and Accounts, described by Hopwood (1996) as a ‘largely unresearched document’. It offers a new dimension to add to existing work on graphs, accounting narratives, readability and visual images by Armenic & Craig (2000), Beattie & Jones (1992, 1994, 1996, 1997, 1999, 2000), Courtis (1995, 1998), Graves et al (1996), McKinstry (1996), Preston et al (1996), Walters-York (1996). Using analytical methods from within artistic disciplines, the paper examines the use of antithesis in structure, visual material and text of Reuters 2000 Annual Review and Report and Accounts. It is suggested that the framing and communicative power of such techniques may supplement the accounting disclosures. Further possible applications and lines of enquiry are outlined.
Appears in Collections:Dept of Economics and Finance Research Papers

Files in This Item:
File Description SizeFormat 
02-13.pdf50.86 kBAdobe PDFView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.