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Title: Visualising product-service system business models
Authors: Ceschin, F
Resta, B
Vezzoli, C
Gaiardelli, P
Keywords: Product-Service System (PSS);Business model;Ontology;Visualisation tools;Visualisation system
Issue Date: 2014
Publisher: Design Management Institute
Citation: 19th DMI: Academic Design Management Conference, London, 2-4 September 2014: 2123 - 2152, 2014
Abstract: The paper addresses the issue of how to visualise innovative business models at various stages of the design and development process. The focus is on a particular type of business model, defined Product-Service Systems (PSSs), characterised by an integrated product-service offering, but can be generalised to other business model innovations. The paper presents a visualisation system based on a formalised business model ontology and a set of visualisation tools, and discusses how it can be used to enhance internal and external communication and improve dialogue and co-design activities inside the company and with external stakeholders.
Description: Copyright © 2014. Copyright in each paper in this conference’s proceedings is the property of the author(s). Permission is granted to reproduce copies of these works for purposes relevant to the above conference, provided that the author(s), source and copyright notice are included on each copy. For other uses, including extended quotation, please contact the author(s).
ISBN: 978-0-615-99152-8
Appears in Collections:Design
Dept of Design Research Papers

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