Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/8978
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dc.contributor.authorYen, DA-
dc.contributor.authorBarnes, BR-
dc.contributor.authorWang, CL-
dc.date.accessioned2014-09-01T11:01:58Z-
dc.date.available2014-09-01T11:01:58Z-
dc.date.issued2011-
dc.identifier.citationIndustrial Marketing Management, 40(1), 97 - 108, 2011en_US
dc.identifier.issn0019-8501-
dc.identifier.urihttp://www.sciencedirect.com/science/article/pii/S0019850110001732en
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/8978-
dc.descriptionThis is the post-print version of the final paper published in Industrial Marketing Management. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2010 Elsevier B.V.en_US
dc.description.abstractThis study posits and examines a measurement scale for measuring guanxi based on three Chinese relational constructs – ganqing, renqing and xinren. Focusing on Anglo-Chinese buyer–seller relationships, the research reports the findings from six qualitative in-depth interviews and survey data obtained from over 200 Taiwanese trading companies. Based on exploratory and confirmatory factor analyses the findings from the final second-order confirmatory factor analysis of the guanxi model identified 11 items for measuring ganqing, renqing, xinren and guanxi respectively. The results offer a useful starting point in order for business practitioners to assess their guanxi and at the same time provide academics with a scale for operationalizing the measurement of guanxi.en_US
dc.languageEnglish-
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.subjectGuanxien_US
dc.subjectGanqingen_US
dc.subjectRenqingen_US
dc.subjectXinrenen_US
dc.subjectRelationship qualityen_US
dc.subjectChinaen_US
dc.subjectTaiwanen_US
dc.subjectScale developmenten_US
dc.titleThe measurement of guanxi: Introducing the GRX scaleen_US
dc.typeArticleen_US
dc.identifier.doihttp://dx.doi.org/10.1016/j.indmarman.2010.09.014-
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Brunel Business School Research Papers

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