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dc.contributor.authorAl-Maghrabi, T-
dc.contributor.authorBasahel, A-
dc.contributor.authorKamal, M-
dc.identifier.citationEuropean, Mediterranean & Middle Eastern Conference on Information Systems 2011 (EMCIS2011)en_US
dc.description.abstractThis study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure continuance intentions of online shopping for airlines web sites. The sample respondent 465online users in Saudi Arabia. A structural equation model confirms model fit. Perceived usefulness, enjoyment, social pressure, and loyalty incentives are determinants of online flight booking continuance in Saudi Arabia. This research moves beyond online booking intentions and includes factors affecting online booking continuance. The research model explains 53% of the intention to continue booking using airlines web sites.en_US
dc.publisherBrunel Universityen_US
dc.subjectOnline bookingen_US
dc.subjectTechnology acceptanceen_US
dc.subjectContinuance online shoppingen_US
dc.subjectSaudi Arabiaen_US
dc.titleWhat drives consumers' e-loyalty to airlines web site? Conceptual framework and managerial implicationsen_US
pubs.organisational-data/Brunel/Brunel Active Staff-
pubs.organisational-data/Brunel/Brunel Active Staff/Brunel Business School-
pubs.organisational-data/Brunel/Brunel Active Staff/Brunel Business School/Business-
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Brunel Business School Research Papers

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