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Title: The BP Deepwater Horizon débâcle and corporate brand exuberance
Authors: Balmer, JMT
Keywords: BP;Corporate brand positioning;Branding
Issue Date: 2010
Publisher: Palgrave Macmillan
Citation: Journal of Brand Management 18(2): 97 - 104, 2010
Abstract: No abstract available (Editorial).
Description: This article is available to download from the publisher’s website at the link below.
ISSN: 1350-231X
Appears in Collections:Business and Management
Brunel Business School Research Papers

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