Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/8188
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dc.contributor.authorAlkhunaizan, A-
dc.contributor.authorLove, S-
dc.date.accessioned2014-03-25T10:53:26Z-
dc.date.available2014-03-25T10:53:26Z-
dc.date.issued2013-
dc.identifier.citationProceedings of the European, Mediterranean & Middle Eastern Conference on Information Systems (EMCIS) Accepted Refereed Papers, 2013, 17-18 October, Windsor, United Kingdomen_US
dc.identifier.isbn978-1-908549-11-2-
dc.identifier.urihttp://www.iseing.org/emcis/emcis2013/EMCISWebsite/EMCISProceedings2013.htmlen
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/8188-
dc.descriptionCopyright @ 2013 EMCIS.en_US
dc.description.abstractWhen developing and aiming to achieve success in the arena of mobile social network services, user behaviour is one of the key aspects for consideration. Nowadays, it is recognised that mobile social networks are fast, responsive technologies centred on facilitating mobile commerce. Our aim in this study to perform an empirical study to investigate the way in which social individual factors (gender, age and education) affect user acceptance in mobile social network services in the context of Saudi Arabia. In an attempt to achieve sound insight into the market of Saudi Arabia in relation to mobile commerce—which is recognised as being a very valuable sector—a survey was carried out targeting a sample of 363 participants in several cities across Saudi Arabia. As a result, social individual differences were discovered as having no significant statistical difference on mobile social network services.en_US
dc.language.isoenen_US
dc.publisherBrunel Universityen_US
dc.subjectSaudi Arabiaen_US
dc.subjectSocial influenceen_US
dc.subjectMobile social networksen_US
dc.titleAn empirical study of the social individual differences on mobile social network service useen_US
dc.typeConference Paperen_US
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pubs.organisational-data/Brunel/Brunel Active Staff-
pubs.organisational-data/Brunel/Brunel Active Staff/School of Info. Systems, Comp & Maths-
pubs.organisational-data/Brunel/Brunel Active Staff/School of Info. Systems, Comp & Maths/Computer Science-
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pubs.organisational-data/Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups-
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pubs.organisational-data/Brunel/University Research Centres and Groups/School of Arts - URCs and Groups/Brunel Centre for Contemporary Writing-
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pubs.organisational-data/Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Centre for Systems and Synthetic Biology-
pubs.organisational-data/Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups-
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Computer Science
Dept of Computer Science Research Papers

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