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Title: The road to the White House through Arab eyes: Analysis of frames and credibility as presented by Alarabiya, Alhurra and Aljazeera
Authors: Alhammouri, Lama
Keywords: Aljazeera, Alarabiya;Transborder television;News framing;Audience credibility perception;Political communication
Issue Date: 2013
Publisher: School of Social Sciences Theses
Abstract: The study looks into the 2008 American Presidential Election from two sides; the way the news channels frame the event and the way a sample of the audiences interpret it. Drawing on literature concerning framing theory which describes the practices employed by mass media to present world events in familiar and understandable formats to audiences, the study examines the coverage of the 2008 American Presidential Election on three trans-border news channels broadcasting in Arabic. A number of stories covering the American election campaign broadcasted on Alarabiya, Alhurra and Aljazeera, are included. The study assesses general frames used to describe the event by each channel. The analysis reports the frames generally employed by the three channels are relatively similar, suggesting a global effect on the media in following the Anglo-American model of journalism when reporting international events. The differences appear when reporting regional issues between the two Arabic trans-border channels Alarabiya and Aljazeera on one side and Alhurra on the other suggesting a link between journalistic ideology and framing. The second part of this thesis is the exploratory audience study which attempts to provide insights into perception of Arab news coverage - particularly in Saudi Arabia. The audience study uses a questionnaire and focus group methodologies on a sample of participants with high television news consumption levels, measuring the perception of news channels credibility in specific and credibility of media in general, and exploring the possible presence of a link between consumption level of news and perceived news credibility. Moreover, examining how audience analyse news and how their opinions about the event have been shaped by media framing.
Description: This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel University
Appears in Collections:Sociology
Dept of Social Sciences Media and Communications Theses

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