Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/4140
Full metadata record
DC FieldValueLanguage
dc.contributor.authorFitzgerald, G-
dc.contributor.authorPapazafeiropoulou, A-
dc.contributor.authorPiris, L-
dc.contributor.authorSerrano, A-
dc.date.accessioned2010-02-26T12:31:01Z-
dc.date.available2010-02-26T12:31:01Z-
dc.date.issued2005-
dc.identifier.citationElectronic Markets. 15(3): 225-234en
dc.identifier.issn1019-6781-
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/4140-
dc.description.abstractThis paper reports on preliminary findings from a wider and more in-depth study of six traditional organizations from different sectors that have successfully introduced e-commerce initiatives. The research adopted a case study approach, within which a questionnaire, identifying 16 generic benefits synthesized from the literature, was administered. The organizations were also asked to characterize whether e-commerce was strategic for them or not. The findings suggest that those organizations that perceived e-commerce to be strategic tended to consider intangible benefits as more important than tangible benefits, indicating perhaps a move away from the traditional view of e-commerce as a marketing driver to increase or create sales. Those organizations perceiving e-commerce as non-strategic rated the tangible benefits in much the same way as the strategic organizations, but rated the intangibles lower. Also it was found that e-commerce was important as a communication tool, not only with customers, as might be expected, but also with staff within the organization. The value of intra-organizational e-commerce was also found to be important, perhaps more than previously thought, as was its use in communicating and disseminating knowledge. The findings also reflect the importance of the sector and environment of the organization in determining their perceptions of e-commerce.en
dc.language.isoenen
dc.publisherTaylor & Francisen
dc.subjectE-commerceen
dc.subjectStrategicen
dc.subjectNon-Strategicen
dc.subjectReasonsen
dc.subjectTangible and Intangible benefitsen
dc.subjectCase-Studiesen
dc.titleOrganizational perceptions of e-commerce: Re-assessing the benefitsen
dc.typeResearch Paperen
dc.identifier.doihttp://dx.doi.org/10.1080/10196780500208905-
Appears in Collections:Computer Science
Dept of Computer Science Research Papers

Files in This Item:
File Description SizeFormat 
Fulltext.pdf165.02 kBAdobe PDFView/Open


Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.