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Title: A heuristic evaluation of the Facebook's advertising tool beacon
Authors: Jamal, A
Cole, M
Keywords: Usability;Privacy;Security;Heuristic evaluation;Human computer interaction (HCI);Non-functional requirements (NFRs);Social networking site (SNS);Control
Issue Date: 2009
Publisher: IEEE
Citation: Proceedings of the Ist International conference on Information Science and Engineering, Nanjing, December 2009. pp. 1527-1530
Abstract: Interface usability is critical to the successful adoption of information systems. The aim of this study is to evaluate interface of Facebook's advertising tool Beacon by using privacy heuristics [4]. Beacon represents an interesting case study because of the negative media and user backlash it received. The findings of heuristic evaluation suggest violation of privacy heuristics [4]. Here, analysis identified concerns about user choice and consent, integrity and security of data, and awareness and notice. Beacon was an innovative tool, therefore, its systematic evaluation was needed in order to identify privacy problems, their causes and subsequent consequences. The study provides useful insights to human computer interaction (HCI) designers of online social networks.
Appears in Collections:Computer Science
Dept of Computer Science Research Papers

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