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Title: Corporate communications in China : A preliminary study
Authors: Fan, Y
Keywords: Corporate Communications, Branding, Corporate Reputation, Social Responsibility, Corporate Website, China
Issue Date: 2009
Publisher: International Corporate Identity Group (ICIG) Symposium
Citation: Proccedings of the 12th International Corporate Identity Group (ICIG) Symposium, Vila Bled, Vila Bled, 29th September 2009
Abstract: Corporate communications on the internet has played an increasingly important role in China, given the country now has the largest number of internet users in the world. The paper reports a survey of 10 Chinese companies. A total of 20 corporate websites were examined using content analysis. Key topics relating to corporate communications were identified and discussed.
Appears in Collections:Marketing
Brunel Business School Research Papers

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