Please use this identifier to cite or link to this item:
Title: Internet banking acceptance model: Cross-market examination
Authors: Alsajjan, B
Dennis, C
Keywords: Internet banking, technology acceptance, cross-market examination, Saudi
Issue Date: 2010
Publisher: Elsevier
Citation: Journal of Business Research. In press
Abstract: This article proposes a revised technology acceptance model to measure consumers’ acceptance of Internet banking, the Internet Banking Acceptance Model (IBAM). Data was collected from 618 university students in the United Kingdom and Saudi Arabia. The results suggest the importance of attitude, such that attitude and behavioral intentions emerge as a single factor, denoted as “attitudinal intentions” (AI). Structural equation modeling confirms the fit of the model, in which perceived usefulness and trust fully mediate the impact of subjective norms and perceived manageability on AI. The invariance analysis demonstrates the psychometric equivalence of the IBAM measurements between the two country groups. At the structural level, the influence of trust and system usefulness on AI vary between the two countries, emphasizing the potential role of cultures in IS adoption. The IBAM is robust and parsimonious, explaining over 80% of AI.
ISSN: 0148-2963
Appears in Collections:Marketing
Brunel Business School Research Papers

Files in This Item:
File Description SizeFormat 
Internet Banking Acceptance Model Cross-Market Examination 25-12-08.pdf127.15 kBAdobe PDFView/Open

Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.