Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/2232
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dc.contributor.authorYin, Y-
dc.contributor.authorHolland, R-
dc.contributor.authorQin, SF-
dc.date.accessioned2008-05-19T13:28:02Z-
dc.date.available2008-05-19T13:28:02Z-
dc.date.issued2007-
dc.identifier.citationJournal of Design Management Review (in press)en
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/2232-
dc.format.extent390 bytes-
dc.format.mimetypetext/plain-
dc.language.isoen-
dc.publisherDesign Management Instituteen
dc.titleCustomer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC marketen
dc.typeResearch Paperen
Appears in Collections:Design
Dept of Design Research Papers



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