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dc.contributor.authorYin, Y-
dc.contributor.authorHolland, R-
dc.contributor.authorQin, SF-
dc.identifier.citationJournal of Design Management Review (in press)en
dc.format.extent390 bytes-
dc.publisherDesign Management Instituteen
dc.titleCustomer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC marketen
dc.typeResearch Paperen
Appears in Collections:Design
Dept of Design Research Papers

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