Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/2002
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dc.contributor.authorFan, Y-
dc.contributor.authorJiang, F-
dc.coverage.spatial4en
dc.date.accessioned2008-04-14T10:28:22Z-
dc.date.available2008-04-14T10:28:22Z-
dc.date.issued2000-
dc.identifier.citationJournal of Economics and Management (in Chinese), 14:4, 24-27en
dc.identifier.issn1009-3753-
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/2002-
dc.format.extent484608 bytes-
dc.format.mimetypeapplication/pdf-
dc.language.isozh-
dc.publisherYunnan Finance & Economics Universityen
dc.relation.ispartof14;4-
dc.subjectGlobalisation, international marketing, global marketing, local marketing, standardisation versus adaptation, cross-cultural marketingen
dc.titleGlobal marketing or local marketing: the confusion about globalisationen
dc.typeResearch Paperen
Appears in Collections:Marketing
Brunel Business School Research Papers

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