Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/1861
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dc.contributor.authorFan, Y-
dc.coverage.spatial8en
dc.date.accessioned2008-03-27T09:49:48Z-
dc.date.available2008-03-27T09:49:48Z-
dc.date.issued2005-
dc.identifier.citationPKU Business Review (2005) No.10en
dc.identifier.issn1672-8149-
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/1861-
dc.format.extent51712 bytes-
dc.format.mimetypeapplication/msword-
dc.language.isozh-
dc.publisherPeking Universityen
dc.relation.ispartof-
dc.subject品牌, 品牌命名, 文化价值观, 跨文化, branding, cross-culture, Chinaen
dc.titleThe art of cross-cultural brandingen
dc.typeResearch Paperen
Appears in Collections:Marketing
Brunel Business School Research Papers

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