Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/1813
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dc.contributor.authorPiris, L-
dc.contributor.authorFitzgerald, G-
dc.contributor.authorSerrano, A-
dc.coverage.spatial17en
dc.date.accessioned2008-03-10T11:10:01Z-
dc.date.available2008-03-10T11:10:01Z-
dc.date.issued2004-
dc.identifier.citationInternational Journal of Information Management, 24 (3), pp. 489-506en
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/1813-
dc.description.abstractThis paper aims to identify the strategic motivators and expected benefits related to the implementation of e-commerce infrastructures in traditional “brick and mortar” organisations. Despite the fact that the clearest benefit from e-commerce might be expected to come from contribution to corporate profits, either from an increase of sales or reduction of costs, but this may not be the case. The literature suggests that there are different ways in which the potential benefits can be assessed. These ways are directly related to the evolution of e-commerce. This research has chosen six representative organisations from different sectors to explore their rationales for their e-commerce strategies. One of the main benefits reported is to increase the focus on the customer and improving internal communications. Additionally, obtaining competitive advantage was found to be a powerful motivator, despite the fact that the recent academic literature suggests that this is very difficult to achieve.en
dc.format.extent81121 bytes-
dc.format.mimetypeapplication/pdf-
dc.language.isoen-
dc.publisherElsevieren
dc.subjecte-commerceen
dc.subjectstrategicen
dc.subjectinformation systemsen
dc.subjecte-businessen
dc.subjectbenefitsen
dc.subjectstrategic motivatorsen
dc.titleStrategic motivators and expected benefits from e-Commerce in traditional organisationsen
dc.typeResearch Paperen
Appears in Collections:Computer Science
Dept of Computer Science Research Papers



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