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Title: Beyond recycling: ‘Commons friendly’ waste reduction at new consumption communities
Authors: Bekin, C
Carrigan, M
Szmigin, I
Keywords: Voluntary simplicity;Ethical consumption;Waste;Ethnography;Disposition behaviour
Issue Date: 2007
Publisher: John Wiley & Sons
Citation: Journal of Consumer Behaviour, 6: 271-286
Abstract: This paper broadens current knowledge on consumer waste and disposal behaviour by exploring the diverse and complementary waste-reduction strategies and behaviours adopted by environmentally conscious consumer communities in the UK. Using a critical ethnography methodology and a multi-locale approach to designing the field, six distinct ethical voluntary simplifier communities were studied. Findings suggest their alternative lifestyles and waste management choices offer society much in terms of environmental soundness, while also presenting several personal trade-offs for community members that deserve critical consideration. Practical implications for marketers and policy makers are addressed.
ISSN: 1472-0817
Appears in Collections:Business and Management
Brunel Business School Research Papers

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