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Title: The four powers of design: A value model in design management
Authors: Borja de Mozota, B
Issue Date: 2006
Publisher: Design Management Institute
Citation: Design Management Review, spring, 17(2): 44-53
Abstract: This analysis proposes a framework to bridge the gap between the world of designers and the world of managers. Illuminating her thesis with examples from Steelcase, Decathlon, and other companies, Brigitte Borja de Mozota parallels design's ability to differentiate, integrate, transform, and contribute to the enterprise and bottom-line results with a corporate focus on markets, processes, talent, and finances.
Appears in Collections:Design
Dept of Design Research Papers

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