Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/1287
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dc.contributor.authorFan, Y-
dc.coverage.spatial20en
dc.date.accessioned2007-11-12T16:46:57Z-
dc.date.available2007-11-12T16:46:57Z-
dc.date.issued2007-
dc.identifier.citationMarketing Intelligence & Planning, 25(5): 499-510en
dc.identifier.issn0263-4503-
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/1287-
dc.description.abstractThe purpose of this paper is to explore corporate reputation in the transitional Chinese context, and to examine the impact of guanxi on reputation management. China remains a hierarchical guanxi-based society despite the rapid transition to a market-led economy. The decentralised business environment today is more complicated than that in the pre-reform era. As reputation is relationship based, guanxi is an important form of reputation capital. Corporate reputation in China is all about managing relationships with key stakeholders, the most important being the government. Government at the top level is crucial for reputation-building and deal-making. Given the idiosyncratic market conditions and differences in culture, MNCs have to adopt a localisation strategy in corporate communications, showing due respect for the local culture.en
dc.format.extent116224 bytes-
dc.format.mimetypeapplication/msword-
dc.language.isoen-
dc.publisherEmerald Group Publishing Limiteden
dc.subjectCorporate reputationen
dc.subjectGuanxi-
dc.subjectCorporate communications-
dc.subjectCorporate government relations-
dc.subjectChina-
dc.titleGuanxi, government and Corporate reputation in China: Lessons for international companiesen
dc.typeResearch Paperen
dc.identifier.doihttp://dx.doi.org/10.1108/02634500710774969-
Appears in Collections:Business and Management
Brunel Business School Research Papers

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