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dc.contributor.authorBekin, C-
dc.contributor.authorCarrigan, M-
dc.contributor.authorSzmigin, I-
dc.identifier.citationInternational Journal of Sociology and Social Policy, 26(1/2): 32-47en
dc.description.abstractPurpose – This paper aims to explore the diverse and complementary resistance and waste-reduction practices adopted by UK-based New Consumption Communities, and whether such behaviours empower them to achieve their environmental and social goals. Design/methodology/approach – The methodology can be broadly classified as critical ethnography, which acknowledges the researcher’s own subjectivity, how the informants are treated and represented, and the study’s wider context (Peñaloza, 1994). A participant-observer role is employed and six distinct New Consumption Communities are explored. Findings – It is suggested that through their resistance and empowerment, as well as a reconnection to production, the communities are able to implement alternatives to the wasteful practices of mainstream consumption behaviour, and achieve (partial) autonomy from the hegemonic forces of the market. Originality/value – This paper’s original perspective on waste is not limited to a small group of consumers, and thus should interest marketers and policy makers engaged in the advancement of sustainability and green marketing. Keywords – Consumer Empowerment; Voluntary Simplicity; Waste; Ethnography Paper type – Research paperen
dc.format.extent120320 bytes-
dc.publisherEmerald Group Publishing Limiteden
dc.titleEmpowerment, waste and new consumption communitiesen
Appears in Collections:Business and Management
Brunel Business School Research Papers

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