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|Title:||Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective|
|Keywords:||Corporate history;Corporate identity;Corporate communications;Corporate branding;Corporate heritage;Corporate memory|
|Publisher:||Emerald Group Publishing Limited|
|Citation:||Corporate Communications: an international journal, 19(4): 384 - 402, (2014)|
|Abstract:||Purpose – The repertories of the corporate past perspective is introduced and articulated and is placed with the corporate communications and corporate marketing domains. The framework consolidates and expands the comprehension of multifarious actualisations of the past as a corporate-level phenomenon. The paper aims to discuss these issues.|
|Appears in Collections:||Brunel Business School Research Papers|
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