Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/10882
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dc.contributor.authorBurghausen, M-
dc.contributor.authorBalmer, JMT-
dc.date.accessioned2015-05-19T14:22:36Z-
dc.date.available2015-05-19T14:22:36Z-
dc.date.issued2015-
dc.identifier.citationEuropean Journal of Marketing, 49(1/2): 22 - 61, (2015)en_US
dc.identifier.issn0309-0566-
dc.identifier.urihttp://www.emeraldinsight.com/doi/full/10.1108/EJM-03-2013-0169-
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/10882-
dc.description.abstractPurpose – The purpose of this empirical study was to introduce the theory of corporate heritage stewardship by focussing on the nascent corporate heritage identity domain. In particular, the research explores managers’ collective understanding of their organisation’s corporate heritage and how the latter is marshalled, and strategically represented, by them. The case study was undertaken in Great Britain’s oldest extant brewery. Established in 1698, Shepherd Neame is one of UK’s oldest companies.en_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Limiteden_US
dc.subjectCorporate identityen_US
dc.subjectCorporate heritageen_US
dc.subjectCase studyen_US
dc.subjectQualitative researchen_US
dc.subjectCorporate heritage identityen_US
dc.subjectCorporate marketingen_US
dc.titleCorporate heritage identity stewardship: A corporate marketing perspectiveen_US
dc.typeArticleen_US
dc.identifier.doihttp://dx.doi.org/10.1108/EJM-03-2013-0169-
dc.relation.isPartOfEuropean Journal of Marketing-
pubs.declined2017-09-26T07:03:18.394+0100-
pubs.publication-statusAccepted-
pubs.publication-statusAccepted-
pubs.publication-statusAccepted-
Appears in Collections:Brunel Business School Research Papers

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