Browsing by Author Papagiannidis, S

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Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2008Internet-induced marketing techniques: Critical factors in viral marketing campaignsWoerndl, M; Papagiannidis, S; Bourlakis, M; Li, F
2010Staging the new retail drama: at a metaverse near you!Papagiannidis, S; Bourlakis, M