Browsing by Author Erkan, I

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Issue DateTitleAuthor(s)
2015Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on TwitterAlboqami, H; Al-Karaghouli, W; Baeshen, Y; Erkan, I; Evans, C; Ghoneim, A
2014The impacts of electronic word of mouth in social media on consumers` purchase intentionsEvans, C; Erkan, I