Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/8346
Title: The electoral effectiveness of constituency campaigning in the 2010 British General Election: The ‘triumph’ of Labour?
Authors: Fisher, J
Cutts, D
Fieldhouse, E
Keywords: Campaigning political parties;2010 general election;Britain;Campaign management;Electoral impact;Political parties
Issue Date: 2011
Publisher: Elsevier
Citation: Electoral Studies, 30(4), 816 - 828, 2011
Abstract: This article establishes a model of likely campaign effectiveness, before examining the intensity of constituency campaigning at the 2010 general election in Britain and its subsequent impact on electoral outcomes, using both aggregate and individual level data. It shows that constituency campaigning yielded benefits in varying degrees for all three main parties and that Labour’s constituency campaign efforts were effective despite the electoral context, and ultimately affected the overall outcome of the election. These findings have significant implications for our understanding of the circumstances under which campaigns are likely to be more or less effective, and provide further evidence that a carefully managed campaign stands the most chance of delivering tangible electoral payoffs.
Description: This is the post-print version of the final paper published in Electoral Studies. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2011 Elsevier B.V.
URI: http://bura.brunel.ac.uk/handle/2438/8346
DOI: http://dx.doi.org/10.1016/j.electstud.2011.08.002
ISSN: 0261-3794
Appears in Collections:Politics and International Relations
Publications
Dept of Politics, History and Law Research Papers

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