Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/6282
Title: Getting to know you: A novel approach in segmenting the ageing consumer market
Authors: Shekarriz, M
Spinelli, G
Brunel Institute for Ageing Studies (BIAS) Annual Conference 2012
Keywords: Ageing;Consumers;Life changing events;Lifestyles;Segmentations
Issue Date: 2012
Publisher: Brunel University
Description: This presentation was given as part of the Brunel Institute for Ageing Studies (BIAS) Annual Conference 2012 by Mona Shekarriz from the School of Engineering and Design at Brunel University. The 2nd annual conference was hosted at Brunel University on the 15th February 2012.
URI: http://bura.brunel.ac.uk/handle/2438/6282
Appears in Collections:Public Lectures and Seminars

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