Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/4168
Title: The display of electronic commerce within virtual environments
Authors: Morar, SS
Patel, N
Macredie, RD
Keywords: E-commerce;Heuristic evaluation;Human factors;Virtual reality;Web display
Issue Date: 2000
Publisher: Springer
Citation: Cognition, Technology & Work. 2(3): 126-133
Abstract: In today’s competitive business environment, the majority of companies are expected to be represented on the Internet in the form of an electronic commerce site. In an effort to keep up with current business trends, certain aspects of interface design such as those related to navigation and perception may be overlooked. For instance, the manner in which a visitor to the site might perceive the information displayed or the ease with which they navigate through the site may not be taken into consideration. This paper reports on the evaluation of the electronic commerce sites of three different companies, focusing specifically on the human factors issues such as perception and navigation. Heuristic evaluation, the most popular method for investigating user interface design, is the technique employed to assess each of these sites. In light of the results from the analysis of the evaluation data, virtual environments are suggested as a way of improving the navigation and perception display constraints.
URI: http://bura.brunel.ac.uk/handle/2438/4168
DOI: http://dx.doi.org/10.1007/PL00011495
ISSN: 1435-5558
Appears in Collections:Computer Science
Dept of Computer Science Research Papers

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