Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/3801
Title: Business model requirements and challenges in the mobile telecommunication sector
Authors: Al-Debei, MM
Avison, D
Keywords: business model;mobile network operator;business model requirements and Challenges;mobile technology;information systems
Issue Date: 2009
Publisher: Intellect
Citation: Journal of Organizational Transformation and Social Change. In press
Abstract: The telecommunications business is undergoing a critical revolution, driven by innovative technologies, globalization, and deregulation. Cellular networks and telecommunications bring radical changes to the way telecom businesses are conducted. Globalization, on the other hand, is tearing down legacy barriers and forcing monopolistic national carriers to compete internationally. Moreover, the noticeable progress of many countries towards deregulation coupled with liberalization is significantly increasing telecom market power and allowing severe competition. The implications of this transition have changed the business rules of the telecom industry. In addition, entrants into the cellular industry have had severe difficulties due to inexistent or weak Business Models (BMs). Designing a BM for a mobile network operator is complex and requires multiple actors to balance different and often conflicting design requirements. Hence, there is a need to enhance operators’ ability in determining what constitutes the most viable business model to meet their strategic objectives within this turbulent environment. In this paper, the authors identify the main mobile BM dimensions along with their interdependencies and further analysis provides mobile network operators with insights to improve their business models in this new ‘boundary-less’ landscape.
URI: http://bura.brunel.ac.uk/handle/2438/3801
ISSN: 1477-9633
Appears in Collections:Computer Science
Dept of Computer Science Research Papers

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