Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/3565
Title: From foot-slogging to call centres and direct mail: A framework for analysing the development of district-level campaigning
Authors: Fisher, J
Denver, D
Issue Date: 2008
Publisher: Blackwell
Citation: European Journal of Political Research. 47(6): 794-826
Abstract: Drawing upon ideas formulated with national-level campaigning in mind and also analyses of district or local-level campaigning, a conceptual framework to assist in analysing the development of district-level campaigning is presented. The proposed framework is further amplified, explained and tested using quantitative and qualitative data collected at British General Elections between 1992 and 2005. Various aspects of district (constituency) campaigning in Britain are examined and the extent of change over four General Elections analysed. In broad terms, the data show a good fit with the framework, which offers a useful way of thinking about developments in campaigning both within and across countries.
URI: www.blackwell-synergy.com
http://bura.brunel.ac.uk/handle/2438/3565
ISSN: 0304-4130
Appears in Collections:Politics and International Relations
Dept of Politics, History and Law Research Papers

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