Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/3563
Title: Evaluating the electoral effects of traditional and modern modes of constituency campaigning in Britain 1992–2005
Authors: Fisher, J
Denver, D
Issue Date: 2009
Publisher: Oxford University Press
Citation: Parliamentary Affairs. 62(2): 196-210, Jan 2009
Abstract: This article examines changes in the nature of constituency campaigning in Britain over the four general elections between 1992 and 2005. Using quantitative scales of traditional and modern forms of campaigning, the analysis suggests that, in general, traditional campaigning has declined in importance and that there has been increasing reliance on modern techniques. The article then considers the relative impact of more modern and more traditional campaigns on party vote share and electoral turnout. It shows that, in general, traditional campaigning tends to yield greater electoral payoffs, but that the positive impact of modern campaigning techniques upon turnout is growing.
URI: http://pa.oxfordjournals.org/cgi/content/abstract/62/2/196
http://bura.brunel.ac.uk/handle/2438/3563
DOI: http://dx.doi.org/10.1093/pa/gsn051
Appears in Collections:Politics and International Relations
Dept of Politics, History and Law Research Papers

Files in This Item:
File Description SizeFormat 
Paper_info.txt273 BTextView/Open


Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.