Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/2672
Title: The impact of industry group culture on the development of opportunism in cross-sector alliances
Authors: Grant, SB
Keywords: Industry group culture;Cross sector supply chain alliances;Opportunism;Product service systems
Issue Date: 2008
Publisher: Brunel University
Citation: The 6th International Conference on Manufacturing Research (ICMR08), Brunel university, UK, 9-11th September 2008. pp. 335-343
Abstract: Over the last two decades the world economy has dramatically transformed, with strategic alliances and partnerships across industrial and global boundaries becoming an important means to maintaining and regaining competitive positioning. In spite of an increase in partnership activity, alliances continue to face problems fuelled by factors such as partner opportunism, and cultural incompatibility. This paper highlights the emergence of opportunism in alliances arising from cross-sectoral partners’ differences in cultural values and norms. The literature indicates that cultural differences are important factors for understanding the behaviour of managers across sectors.
URI: http://bura.brunel.ac.uk/handle/2438/2672
Appears in Collections:Advanced Manufacturing and Enterprise Engineering (AMEE)
Dept of Design Research Papers



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