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|1982||The application of market share objectives in directing, planning and monitoring marketing activity at corporate, divisional and brand levels||Ramiz, Wathek Shaker|
|1986||Oil revenue and the 'Dutch disease' in Nigeria||Kejeh, Charles Iheanyichukwu|
|1980||Advertising and competition in theory practice and public policy||Fulop, Christina|
|1981||Corporate social responsibility: The integration of a crucial new business variable into the mainstream of corporate activity||Dauman, Jan V|