Please use this identifier to cite or link to this item: http://buratest.brunel.ac.uk/handle/2438/11618
Title: Constituency campaigning at the 2015 general election
Authors: Fisher, JT
Cutts, D
Fieldhouse, E
Rottweiler, B
Keywords: 2015 general election;Great Britain;Political parties
Issue Date: 2015
Citation: EPOP 2015 Conference, Cardiff University, Cardiff, UK, (11 – 13 September 2015)
Abstract: The context of the 2015 general election suggested that the electoral impact of parties’ constituency campaigns could vary as a consequence in particular of the relative unpopularity of the Liberal Democrats. Using data from a survey of election agents, this paper analyses how the main GB level political parties adapted the intensity of their constituency level campaign’s to ensure that to varying degrees they produced positive electoral payoffs. It further analyses the electoral effects of face-to-face campaigning and e-campaigning at constituency level and shows that while e-campaigning has grown in importance, face-to-face campaigning continues to deliver stronger electoral benefits. Overall, the 2015 election illustrated that intense constituency level campaigning continues to be electorally beneficial for all the parties, but that this was the election when the Conservative Party became genuinely effective in terms of the delivery of electoral payoffs.
URI: http://sites.cardiff.ac.uk/epop2015/
http://bura.brunel.ac.uk/handle/2438/11618
Appears in Collections:Dept of Politics, History and Law Research Papers

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